Brand Identity
- Industry :
- Fast Casual
- Brand :
- KÖZ
- Discipline :
- Brand Identity
A complete brand system for KÖZ, carrying the plain, honest energy of a charcoal fire into fast city life, from strategy to space and from packaging to digital product.
Introduction & Concept
KÖZ draws its strength from fire, not show. The brand brings the honesty of an open kitchen, Istanbul’s fast rhythm and the warmth of a shared table together in one contemporary system.
Every bite passes through the embers
Three bites, one skewer, one motion. KÖZ’s visual language tells the seamless flow between prep, fire and service. Its tone is warm, fast and friendly; its attitude clear and urban.
Logo & Emblem
Solid circles stand for meat and pepper, the open ring for smoke and onion, and the diagonal line for the skewer that carries them all to the fire.
Correct use
Use the emblem and wordmark at a fixed ratio, on a horizontal axis and on a high-contrast background.
Incorrect use
Don’t distort the ratio, rotate the mark, separate its parts or apply undefined colours.
Colour & Typography
The palette balances the depth of charcoal with the high energy of embers. Bread cream gives breathing room; flame yellow adds functional emphasis.
Charcoal
#171412 · RGB 23 20 18 · CMYK 0 13 22 91
Ember
#E8391A · RGB 232 57 26 · CMYK 0 75 89 9
Flame
#FFB627
Smoke
#86807A
Bread
#F6EDE0
Display
Big Shoulders Display
Logo and large headings
Text
Libre Franklin
Menu and body text
Data
Space Mono
Prices, receipts and data
Printed Materials
From business card to bill, every touchpoint carries the same plain grid, textured paper and axis of fire.
Digital Materials
Mobile ordering, web and social media turn the brand’s dark, high-energy world into a legible interface system.
Product, Space & Packaging
KÖZ isn’t only seen; it’s lived. Signage, the open grill, packaging surfaces and uniforms keep the same rhythm at different scales.
Brand Guide Closing
One idea, seven chapters, a living system. The KÖZ identity keeps the same essence at every scale: plain ingredients, direct flavour, warm contact.
